About

Born in the vibrant streets of London, HYPE LONDON is more than just an eyewear brand — it’s a statement of style.

HYPE LONDON emerged from a discreet studio in Shoreditch, the neighborhood where fashion reinvents itself every single day. The founder, driven by a passion for design, fashion, and urban culture, set out to create an everyday accessory that captures the DNA of a new generation: bold, aesthetic, and always on the move.

Every pair of HYPE glasses is crafted to be the final touch of a refined look — clean lines, balanced shapes, and a strong visual identity — all at prices that let you switch styles without compromise.